Our Story – Santa Cruz

At Santa Cruz, we believe that cycling is more than just a sport — it’s a lifestyle, a passion, and a way to explore the world. Founded in San Francisco, our mission is to make high-quality bikes and cycling gear accessible to riders of all levels.

We started with a simple idea: to bring together a carefully curated selection of bikes and components that riders can trust for performance, durability, and innovation. Whether you’re tackling mountain trails, enjoying long road rides, or commuting through the city, our products are designed to elevate your experience.

What makes us different?

• Authenticity: Every product we offer is 100% genuine, sourced from trusted manufacturers and distributors.

• Customer Commitment: We put our riders first with clear policies, responsive support, and a hassle-free shopping experience.

• Passion for Cycling: As cyclists ourselves, we understand what riders need and only offer products we’d use ourselves.

From our San Francisco base, we proudly serve customers across the United States and beyond. With secure payments, reliable shipping, and a dedicated support team, we make sure every order is handled with care.

Join the Santa Cruz community and discover bikes and gear that inspire confidence, adventure, and freedom on every ride.